Hey, I'm Lateefah.
I design products people trust.
I'm a product designer with 7+ years of experience across fintech, e-commerce, marketplaces, and AI; designing for B2C and B2B, across mobile and web.
Selected work
All projects
Meet Lateefah
I'm Lateefah, a product designer who enjoys untangling complex problems and turning them into thoughtful, scalable digital experiences, always balancing real user needs with meaningful business goals.
I wear many hats, UI/UX designer by profession, charcoal artist and a reader by passion.
Each role fuels a different side of me: I create with purpose, connect with people, compete with heart, and give back with intention.
Work experience
Designing end-to-end web and mobile experiences that helped grow the user base 1060% (5K→58K), while partnering with product and engineering to scope and ship iterative solutions.
Led end-to-end product design across mobile and web, building reusable design systems and shipping flows and prototypes that improved onboarding and engagement.
Supported senior designers on wireframes and prototypes for early-stage products, applying UX and accessibility best practices across cross-functional teams.
My design services
UX & Product Design
End-to-end product design — from discovery and research to wireframes, prototypes, and polished high-fidelity UI that solves real user problems.
Mobile & Web App Design
Intuitive, pixel-perfect interfaces for mobile and web applications, designed with performance, accessibility, and developer handoff in mind.
Design Systems
Scalable component libraries and design systems that keep product teams consistent, efficient, and aligned across every platform and touchpoint.
User Research & Testing
In-depth user research, usability testing, and insight synthesis that ground every design decision in real behaviour and validated assumptions.
Tool box
Figma
Notion
Framer
Photoshop
Slack
Claude
Jira
Spline